The research-based messaging campaign—which graphically portrays the ravages of Meth use through television, radio, billboards, and Internet ads—has gained nationwide attention for its uncompromising approach and demonstrated impact. The campaign's core message, "Not Even Once®," speaks directly to the highly addictive nature of Meth.
TELEVISION
"Our first campaign focused on the impact Meth has on the individual—the user. Our latest ads show the collateral damage that occurs to users' family and friends. This new concept is based directly on input from teens."
Thomas M. Siebel
The Meth Project
Founder and Chairman
The materials available through this website and other websites owned or provided by the Meth Project (individually and collectively, the "Website") are the property of the Meth Project and are protected by copyright, trademark, and other intellectual property laws. You may view, copy, and print pages and material, including all advertising media, from the Website only for personal use, provided that you maintain all copyright, trademark, and other proprietary rights or notices. For questions on this policy, or to inquire about additional materials for use, contact us.